With all the hype that surrounds the cloud, internet commerce and social media, email has quietly faded into the background for many small businesses. The problem for small businesses is that email still remains one of the most profitable and easily accessible technologies to use and reach their target audiences. With 82% of consumers opening emails from companies it is no wonder email marketing is still as viable today as it was 20 years ago.
Yet, that is the positive; what about the negative impact on your business about the other side of email? Spam emails are wasting productivity, posing legal risks to your company and carry the threat of virus and malware.
Did you know that 70% of global email volumes are considered spam? If you are not actively combating spam before it reaches your employees inboxes you are essentially giving them a time wasting exercise. According to a recent Nucleus Research, employees take on average 16 seconds per email to delete unwanted spam. How many spam emails is your company receiving in a day? How many employees do you have? Essentially you can add up the wasted man hours by these small seemingly benign emails.
If you do not have an active, affordable and effective way to reduce spam, you may be contributing to the $20 billion of wasted productivity on a global basis. New anti spam programs offer solutions for cloud or exchange based email setups as well as for BYOD (bring your own device) device programs for companies.
Sexually Explicit Spam
One of the largest legal risks currently threatening companies and their spam emails is the rise of sexually explicit spam affecting employees while at work. It has been proven that you have a fiduciary duty to limit their exposure to these sources of pornographic materials. The fact that this type of spam email is on the rise and is currently the fastest rising category of spam email makes this issue a silent but possibly a very costly issue for small businesses.
Limit exposure risk to this type of legal action from employees by limiting spam altogether. This limited access will also prevent employees from also getting themselves into unintended sexual harassment situations by sharing, viewing or posting these types of emails around the office as well.
Many backdoor attacks on your business networks gain a foothold by sending malware attachments through spam emails. It only takes one unsuspecting employee to open an email with a malware attachment for your company to be vulnerable to continued attacks through these threats. By offering a BYOD policy for your employees, they can also bring these potential viruses with them unknowingly into your network.
By forcing security protocols such as spam email filtering onto their devices through the right agreement, you can actually help prevent these outside attacks on your business network and help keep your employees devices more secure as well.
Solutions like modusGate and modusCloud anti spam filtering can ensure your business is more productive, less open to lawsuits and more secure. Keep spam emails at bay before they pose real issues for your company.