Web Marketing Manager

The Web Marketing Manager will be responsible to lead Vircom’s marketing efforts and resources to generate increasing revenues and market share. Reporting to the Sr. Marketing & Product Manager, this key role will guide and develop Vircom’s strategic direction to conceive and implement web marketing strategies and programs.

The candidate will be responsible for the launch activities of an exciting new Email Productivity startup, product line, branding, web site, CRM and social networks.  The Web Marketing Manager will also be required to increase lead generation, quality web site traffic, trial downloads and the revenue of the Email Security product line through the creation and execution of online B2B Inbound Marketing campaigns.

Inbound Marketing is the truest essence of modern marketing. Marketing is no longer about shouting your message, it is about earning your customers’ attention. As Seth Godin says: “marketing that works is marketing that people choose to notice”

Position overview

• Develop and manage the marketing plan and budget for Vircom’s suite of Email Security and Email Productivity products and professional services;
• Work closely with executive management to create and articulate successful positioning, compelling differentiation and go-to-market strategy for Vircom;
• Build lead generating and nurturing programs to attract viable prospects, build relationships and retain existing customers;
• Evaluate product sales performance within vertical markets and create targeted marketing campaigns to drive sales;
• Initiate and manage inbound marketing activities to achieve specific market share and revenue objectives;
• Manage and coach the marketing team to design, build, and coordinate a wide mix of marketing campaigns and activities: product reviews, partner programs, whitepapers, webinars, PR, SEO, Google AdWords campaigns, social networks, banners, e-newsletters, blogs, etc.;
• Enhance and manage Marketing Information Systems to include marketing automation systems, integrated CRM, lead scoring, and scripted nurturing;
• Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can continue to be an early adopter of these technologies.

Skills and experience

• Strong knowledge in digital and online media including websites, social media applications, email marketing, and online advertising (PPC, Google AdWords);
• Experience implementing B2B inbound (pull) marketing strategies for smaller business;
• Deep understanding of how to effectively segment, nurture and grow a database of leads and customers;
• Experience using and generating reports from CRM applications and Marketing Automation systems;
• Solid understanding of SEO, web analytics and reporting;
• Excellent technical writing skills on Information Technology and Software, in particular Email as a platform;
• Experience with creating and managing websites content, prototyping, creation, and design. Understanding of landing page optimization, A/B and MVT and Google Website Optimizer. Familiar with using web CMS applications;
• Experience with the design and development of online promotional materials and acute vision for design layouts;
• Excellent negotiation skills and experience managing outside vendors including creative agencies, website developers, press, print, etc.;
• Recognized team player with strong leadership skills and comfortable working in a cross-function team environment.

Profile

• An undergraduate degree in Business, Communications, or Marketing;
• Five to seven years related experience in a Marketing position, at least 3 years in management;
• Professional experience in a B2B software development company;
• Demonstrated analytical and concise thinking;
• An ‘agile’ marketer who gets things done and can quickly measure the effectiveness of marketing initiative with online tools and adjust it effectively;
• Proven history of taking ownership in projects and success;
• Ability to plan, develop and coordinate multiple projects and events;
• Ability to conduct in-depth research and produce reports;
• Autonomous and professional;
• Strong interpersonal skills and the ability to foster cross-functional teamwork between Sales, Marketing, and Engineering;
• “Tech savvy”, at ease working with technical resources;
• “Net savvy”, very familiar with social media sites and web 2.0 technologies and impact;
• Bilingualism, French and English, oral and written.

Company Description

Vircom, Inc., based in Montreal, is a privately held software development and professional services company focused on email messaging security and productivity. Founded in 1994, Vircom develops a proprietary anti-spam technology with complete Windows™ infrastructure integration, and offers premium customer service. In 2012, Vircom will launch a brand new software product line focused on solving email overload related market problems.  For more information, please visit: www.vircom.com or check out our company blog at www.emailsecuritymatters.com.

Vircom offers an open concept environment in downtown Montreal. Employees are encouraged and supported in personal and professional development activities. The culture is extremely results-oriented, we care more about what our employees get accomplished, than how they do it. Benefits range from completely subsidized (i.e. no employee contribution) comprehensive health and dental insurance plans and flex time, to paid transit passes and internet costs, all the way to healthy snacks and drinks - to say nothing of the different gaming consoles in the lounge.

Additional Information

Type: Full time
Experience: Intermediate-Senior
Function: Inbound Marketing, Software, Information Technology, Lead Generation, SEO, PPC, Social Networks
Industries: Computer & Network Security, Information Technology & Services, Computer Software
Compensation: Very Competitive




To apply: Send cover letter, resume and portfolio to .(JavaScript must be enabled to view this email address) with subject “Web Marketing Manager”